shades of light
cross platform social media content creation + management
influencer relations management
tiktok
Instagram & Facebook
As the social media manager for Shades of Light, I curate engaging Instagram and Facebook content that reflects our brand identity. This includes strategizing posts on our unique lighting solutions, crafting compelling captions, and monitoring engagement metrics. I ensure our visuals align with trends while maintaining a cohesive brand voice. Additionally, I interact with followers to build community, foster relationships, and enhance customer loyalty, driving organic sales.
Influencer Relations
Effective management of influencer relations and influencer campaigns for Shades of Light requires a strategic approach that aligns brand values with the right partnerships. This involves identifying influencers whose audiences resonate with the brand's aesthetic and mission, ensuring authenticity in collaboration. Clear communication is essential to set expectations and goals for each campaign, allowing for creative freedom while maintaining brand consistency. Regular engagement with influencers helps build long-term relationships, fostering trust and loyalty.
TikTok
The Shades of Light TikTok channel was created to offer an authentic look at the lighting design process. I envisioned a platform where followers could see how components combine to create beautiful lighting solutions for homes. Each video reveals our craftsmanship, from sourcing materials to final assembly. We aim to educate and inspire appreciation for well-designed lighting. Our storytelling emphasizes transparency, allowing viewers to connect with us as they see the transformation from idea to product that enhances everyday spaces.