shades of light
cross-platform social media content creation + management
influencer relations management
Instagram & Facebook
As the social media manager for Shades of Light, I curate engaging Instagram and Facebook content that reflects our brand identity. This includes strategizing posts on our unique lighting solutions, crafting compelling captions, and monitoring engagement metrics. I ensure our visuals align with trends while maintaining a cohesive brand voice. Additionally, I interact with followers to build community, foster relationships, and enhance customer loyalty, driving organic sales.
Influencer Relations
Effective management of influencer relations and influencer campaigns for Shades of Light requires a strategic approach that aligns brand values with the right partnerships. This involves identifying influencers whose audiences resonate with the brand's aesthetic and mission, ensuring authenticity in collaboration. Clear communication is essential to set expectations and goals for each campaign, allowing for creative freedom while maintaining brand consistency. Regular engagement with influencers helps build long-term relationships, fostering trust and loyalty.
Reels
Shades of Light traditionally leans on influencer and content creator partners to produce collaboration Reels, I’ve stepped in behind the edit to shape several pieces from their raw footage into fully realized, brand-forward stories. Below are examples of Reels I concepted and assembled, transforming uncut clips into intentional, scroll-stopping content that highlights each fixture’s design details, functionality, and mood. From refining pacing and sequencing to ensuring the lighting’s dimming features, scale, and ambiance are clearly showcased, these edits bridge creator authenticity with polished brand storytelling.