shades of light

cross-platform social media content creation + management

influencer relations management

instagram

facebook

Instagram & Facebook

As the social media manager for Shades of Light, I curate engaging Instagram and Facebook content that reflects our brand identity. This includes strategizing posts on our unique lighting solutions, crafting compelling captions, and monitoring engagement metrics. I ensure our visuals align with trends while maintaining a cohesive brand voice. Additionally, I interact with followers to build community, foster relationships, and enhance customer loyalty, driving organic sales.

Influencer Relations

Effective management of influencer relations and influencer campaigns for Shades of Light requires a strategic approach that aligns brand values with the right partnerships. This involves identifying influencers whose audiences resonate with the brand's aesthetic and mission, ensuring authenticity in collaboration. Clear communication is essential to set expectations and goals for each campaign, allowing for creative freedom while maintaining brand consistency. Regular engagement with influencers helps build long-term relationships, fostering trust and loyalty.