http://www.khammond.org/contact daily 0.75 2019-08-15 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1563828053655-74VXJXQV5VKH5T2ISE7W/KH Contact https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1563828053655-74VXJXQV5VKH5T2ISE7W/KH Contact http://www.khammond.org/contact-wexley daily 0.75 2021-03-02 http://www.khammond.org/about-kassidy daily 0.75 2025-10-28 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/8e1291d0-0ad8-4f52-a630-2c95afcd30e8/MicrosoftTeams-image+%2837%29.png about - Kassidy Hammond An RVA lover with a knack for all things digital. Currently: Social Media Manager at Golden Word PR Agency Formerly: ABC 8News Digital Journalist -> Social Media Manager -> Advertising Account Executive Broadcast Journalism graduate of Virginia Commonwealth University Bragging Rights: 2025 MAME Award Winner - Conceptualized and co-directed an award-winning commercial for Mungo Homes. The commercial won first place for the video category 2023 Regional Edward R. Murrow Winner - 8News '“Digital First” 2019 Poe Film Festival Pro Film Award Winner - Produced, edited, and directed first place award-winning documentary, ‘Stuck In Stone’. The film won first place in two categories: Best Documentary Film and Best College Film https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/8e1291d0-0ad8-4f52-a630-2c95afcd30e8/MicrosoftTeams-image+%2837%29.png about - Kassidy Hammond An RVA lover with a knack for all things digital. Currently: Social Media Manager at Golden Word PR Agency Formerly: ABC 8News Digital Journalist -> Social Media Manager -> Advertising Account Executive Broadcast Journalism graduate of Virginia Commonwealth University Bragging Rights: 2025 MAME Award Winner - Conceptualized and co-directed an award-winning commercial for Mungo Homes. The commercial won first place for the video category 2023 Regional Edward R. Murrow Winner - 8News “Digital First” 2019 Poe Film Festival Pro Film Award Winner - Produced, edited, and directed first-place award-winning documentary, ‘Stuck In Stone’. The film won first place in two categories: Best Documentary Film and Best College Film http://www.khammond.org/journalism daily 0.75 2024-07-23 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/9a0036a4-cb08-4708-9159-428fa0825e1b/Screenshot+2023-10-10+165102.jpg journalism - Review released of snowstorm that stranded drivers on Virginia I-95 spanning 2-day period An in-depth look at the independent review of the commonwealth’s storm preparedness and response involving a snowstorm in early January 2022 that left hundreds of drivers stranded on I-95, some stuck in the cold for more than 24 hours. *2023 Regional Edward R. Murrow Awards submission https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/b2aa53e5-66b6-46e1-a49c-258fc24e6c11/Screenshot+2023-10-10+171021.jpg journalism - Who is Christopher Darnell Jones? Manhunt for two-time ‘Student of the Year’ University of Virginia shooting suspect ends in arrest An overnight manhunt for the man accused of killing three UVA football players and injuring two additional students in a shooting at the University of Virginia with the suspect’s arrest in Henrico County. This article provides background information on the accused murderer. *2023 Regional Edward R. Murrow Awards submission https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/49e73e83-c456-4eb4-9b22-d7407d023555/Screenshot+2023-10-10+172620.jpg journalism - 17-story Richmond riverfront apartment complex unanimously approved for development in Manchester Richmond City Council voted unanimously to approve the construction of a hotly-contested 17-story riverfront apartment complex in the city’s Manchester neighborhood in June 2023. The redevelopment previously received backlash from Richmond residents for failing to consider community concerns. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/971427dc-f63d-494a-b0d3-ecddc634a1e6/Screenshot+2023-10-10+172927.jpg journalism - Duke’s Mayonnaise partnering with Richmond tattoo shop, offering free ‘mayo-themed’ tattoos “Do you have a passion for Duke’s Mayonnaise? Do you scorn Richmond restaurants when they use that other brand? Well, hold onto your hats, because this RVA event is for you.” Duke’s Mayonnaise partnered with local Richmond tattoo shop Yellow Bird Tattoo for a free mayo-themed tattoo giveaway in May of 2022. The interaction gained from the article I wrote pushed the PR Campaign into the spoken RVA history books. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/daaf9fb7-adf9-4c12-a279-d98244cc1a34/Screenshot+2023-10-10+174751.jpg journalism - Virginia’s fall foliage showcase: Your ultimate guide to the most breathtaking autumn views “The time of year is almost here when Virginia’s golden hour transforms the Old Dominion’s landscape into one of a grandiose bronzed spectacular. September 23 marks the first official day of fall, bringing cooler days and encouraging exploration of the state’s scenic byways, picturesque small towns and famously beheld Blue Ridge Mountains.“ https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/efdbe839-63c2-48be-97b1-b735700c3f3c/Screenshot+2023-10-10+174955.jpg journalism - Henrico approves razing Pouncey Tract Park softball field for 12-court championship pickleball complex The Henrico County School Board unanimously approved a $4.4 million contract with Rainbow Construction Corporation for the construction of an illuminated 12-court pickleball complex at Pouncey Tract Park in August 2023. The complex will be constructed after the current sports field, an adult softball field, is destroyed. Site work is expected to be completed in June 2024. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/9612d280-7528-40cb-8bbe-8d191ff01e6b/Scott%27s+Addition+sidewalk journalism - One step forward: New sidewalks and walkway repairs could be headed to Scott’s Addition Richmond’s Scott’s Addition neighborhood is one step closer to becoming easier for pedestrians to walk through — but it may still be a while. In July 2023, Richmond City Council voted unanimously to move forward a resolution that could pave the way for new sidewalks and walkway repairs in the increasingly developing area. But only if the Virginia Commonwealth Transportation Board gives the project the go-ahead. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/57342ab6-4046-461a-b912-f3812c1b72df/Screenshot+2023-10-10+175916.jpg journalism - Revel in peak autumnal magic: Historic steam train offering excursions through Virginia’s scenic Shenandoah Valley This fall, a historic steam engine will be put back on the tracks to deliver Virginian’spremier views of autumn across the Shenandoah Valley. Once hailed as one of “the finest steam passenger locomotives in the world,” the Norfolk & Western Class J No. 611 steam passenger locomotive is the last of its kind and will throw open its doors to offer weekend excursions throughout October and into November. The opportunity will allow riders the one-of-a-kind experience of riding aboard a piece of history and catching exclusive views of the crisp fall foliage during peak season. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1614710939732-9VJI0RL19I5BNGEB780G/8D820247-043F-450D-A53D-2E6B9E7AC50D.jpeg journalism - We asked Richmonders — How can you tell if someone is from Richmond? Chicago has deep-dish pizza. Las Vegas? Well, nothing ever leaves there. New Orleans has Bourbon Street and Sedona has Red Rock Country. Boston has "yous guys," Charleston has "y'all," and Austin... well, Austin stays weird. Every major city around the United States is well-known for regional colloquialism, cuisine, habits, and other quirks that make each place, and the people who live there, uniquely their own. And when you get to Richmond, you'll find there's no exception. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/de98e694-512d-482b-9dac-4ff87ff7d422/thumbnail_DSC03681.jpg journalism - 8News skydives with U.S. Army Golden Knights in Hanover County One of only three Department of Defense–sanctioned aerial demonstration teams, the United States Army Parachute Team — better known by its nickname, the Golden Knights — is a demonstration and competition team made up of around 95 U.S. Army men and women, and on Thursday morning, I got to skydive with them. One of the parachute units, the tandem team, is known for taking celebrities, elected officials and high-profile VIPs on jumps. Today, one of those VIPs happened to include me, 8News Digital Content Producer, Kassidy Hammond. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/f45abfa8-db69-4692-9cc4-d4360b9abc2e/Screenshot+2023-10-15+172634.jpg journalism - Richmond’s Main Street Station featured on U.S. Postal Service stamp as ‘architectural gem’ One of the most iconic pieces of Richmond architecture and one of the City’s most widely recognizable landmarks, Main Street Station, has been chosen to be featured on 2023 U.S. Postal Service stamps. Located in the heart of downtown Richmond, Main Street Station was completed in 1901 and underwent a $95 million renovation decades later. The improvement project was completed by 2018 and included the addition of the Shed, a 100,000-square-foot glass-enclosed event space that transformed the station. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/9a0036a4-cb08-4708-9159-428fa0825e1b/Screenshot+2023-10-10+165102.jpg journalism - Review released of snowstorm that stranded drivers on Virginia I-95 spanning 2-day period An in-depth look at the independent review of the commonwealth’s storm preparedness and response involving a snowstorm in early January 2022 that left hundreds of drivers stranded on I-95, some stuck in the cold for more than 24 hours. *2023 Regional Edward R. Murrow Awards submission https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/b2aa53e5-66b6-46e1-a49c-258fc24e6c11/Screenshot+2023-10-10+171021.jpg journalism - Who is Christopher Darnell Jones? Manhunt for two-time ‘Student of the Year’ University of Virginia shooting suspect ends in arrest An overnight manhunt for the man accused of killing three UVA football players and injuring two additional students in a shooting at the University of Virginia with the suspect’s arrest in Henrico County. This article provides background information on the accused murderer. *2023 Regional Edward R. Murrow Awards submission https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/49e73e83-c456-4eb4-9b22-d7407d023555/Screenshot+2023-10-10+172620.jpg journalism - 17-story Richmond riverfront apartment complex unanimously approved for development in Manchester Richmond City Council voted unanimously to approve the construction of a hotly-contested 17-story riverfront apartment complex in the city’s Manchester neighborhood in June 2023. The redevelopment previously received backlash from Richmond residents for failing to consider community concerns. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/971427dc-f63d-494a-b0d3-ecddc634a1e6/Screenshot+2023-10-10+172927.jpg journalism - Duke’s Mayonnaise partnering with Richmond tattoo shop, offering free ‘mayo-themed’ tattoos “Do you have a passion for Duke’s Mayonnaise? Do you scorn Richmond restaurants when they use that other brand? Well, hold onto your hats, because this RVA event is for you.” Duke’s Mayonnaise partnered with local Richmond tattoo shop Yellow Bird Tattoo for a free mayo-themed tattoo giveaway in May of 2022. The interaction gained from the article I wrote pushed the PR Campaign into the spoken RVA history books. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/daaf9fb7-adf9-4c12-a279-d98244cc1a34/Screenshot+2023-10-10+174751.jpg journalism - Virginia’s fall foliage showcase: Your ultimate guide to the most breathtaking autumn views “The time of year is almost here when Virginia’s golden hour transforms the Old Dominion’s landscape into one of a grandiose bronzed spectacular. September 23 marks the first official day of fall, bringing cooler days and encouraging exploration of the state’s scenic byways, picturesque small towns and famously beheld Blue Ridge Mountains.“ https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/efdbe839-63c2-48be-97b1-b735700c3f3c/Screenshot+2023-10-10+174955.jpg journalism - Henrico approves razing Pouncey Tract Park softball field for 12-court championship pickleball complex The Henrico County School Board unanimously approved a $4.4 million contract with Rainbow Construction Corporation for the construction of an illuminated 12-court pickleball complex at Pouncey Tract Park in August 2023. The complex will be constructed after the current sports field, an adult softball field, is destroyed. Site work is expected to be completed in June 2024. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/9612d280-7528-40cb-8bbe-8d191ff01e6b/Scott%27s+Addition+sidewalk journalism - One step forward: New sidewalks and walkway repairs could be headed to Scott’s Addition Richmond’s Scott’s Addition neighborhood is one step closer to becoming easier for pedestrians to walk through — but it may still be a while. In July 2023, Richmond City Council voted unanimously to move forward a resolution that could pave the way for new sidewalks and walkway repairs in the increasingly developing area. But only if the Virginia Commonwealth Transportation Board gives the project the go-ahead. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/57342ab6-4046-461a-b912-f3812c1b72df/Screenshot+2023-10-10+175916.jpg journalism - Revel in peak autumnal magic: Historic steam train offering excursions through Virginia’s scenic Shenandoah Valley This fall, a historic steam engine will be put back on the tracks to deliver Virginian’spremier views of autumn across the Shenandoah Valley. Once hailed as one of “the finest steam passenger locomotives in the world,” the Norfolk & Western Class J No. 611 steam passenger locomotive is the last of its kind and will throw open its doors to offer weekend excursions throughout October and into November. The opportunity will allow riders the one-of-a-kind experience of riding aboard a piece of history and catching exclusive views of the crisp fall foliage during peak season. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1614710939732-9VJI0RL19I5BNGEB780G/8D820247-043F-450D-A53D-2E6B9E7AC50D.jpeg journalism - We asked Richmonders — How can you tell if someone is from Richmond? Chicago has deep-dish pizza. Las Vegas? Well, nothing ever leaves there. New Orleans has Bourbon Street and Sedona has Red Rock Country. Boston has "yous guys," Charleston has "y'all," and Austin... well, Austin stays weird. Every major city around the United States is well-known for regional colloquialism, cuisine, habits, and other quirks that make each place, and the people who live there, uniquely their own. And when you get to Richmond, you'll find there's no exception. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/de98e694-512d-482b-9dac-4ff87ff7d422/thumbnail_DSC03681.jpg journalism - 8News skydives with U.S. Army Golden Knights in Hanover County One of only three Department of Defense–sanctioned aerial demonstration teams, the United States Army Parachute Team — better known by its nickname, the Golden Knights — is a demonstration and competition team made up of around 95 U.S. Army men and women, and on Thursday morning, I got to skydive with them. One of the parachute units, the tandem team, is known for taking celebrities, elected officials and high-profile VIPs on jumps. Today, one of those VIPs happened to include me, 8News Digital Content Producer, Kassidy Hammond. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/f45abfa8-db69-4692-9cc4-d4360b9abc2e/Screenshot+2023-10-15+172634.jpg journalism - Richmond’s Main Street Station featured on U.S. Postal Service stamp as ‘architectural gem’ One of the most iconic pieces of Richmond architecture and one of the City’s most widely recognizable landmarks, Main Street Station, has been chosen to be featured on 2023 U.S. Postal Service stamps. Located in the heart of downtown Richmond, Main Street Station was completed in 1901 and underwent a $95 million renovation decades later. The improvement project was completed by 2018 and included the addition of the Shed, a 100,000-square-foot glass-enclosed event space that transformed the station. http://www.khammond.org/advertising daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/2ec9f8c7-bca7-4fcb-b382-98e5a8583f98/Screenshot+2025-01-03+155657.jpg advertising https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/eca0966e-dbdb-4d84-8fc7-d874780c8e03/Screenshot+2025-01-03+160353.jpg advertising https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/eaed1a08-751b-4edf-a8bf-cf0d2dd833fe/image0.jpeg advertising https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/2ec9f8c7-bca7-4fcb-b382-98e5a8583f98/Screenshot+2025-01-03+155657.jpg advertising - Crumbl Cookies Spot TV + Digital Bracket Contest A 6-week bracket-style multi-pronged advertising initiative & contest for two local Crumbl Cookies franchise owners in the Richmond area. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/eca0966e-dbdb-4d84-8fc7-d874780c8e03/Screenshot+2025-01-03+160353.jpg advertising - Mungo Homes Spot TV Lifestyle Segment & Targeted Email Monthly targeted email to A35+ in the Richmond DMA. On-site 4-minute segment with lifestyle show host to show off Mungo home in Chesterfield’s Magnolia Green neighborhood. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/eaed1a08-751b-4edf-a8bf-cf0d2dd833fe/image0.jpeg advertising - Sushi Masa 8 on Your Plate Spot TV + Digital Contest One-week contest involving on-air promotional spots, boosted Facebook Handshake posts with 8News, email blasts to 47,000+. http://www.khammond.org/the-clifton daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746817999412-ZAKYN9P0LFBX051OSRTJ/TheCliftonFall23_CLW-225.jpg The Clifton - the clifton cross platform social media management content creation instagram facebook https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/a7bd03fc-05c0-4ec5-be34-ebfb5447ab7d/Screenshot+2025-05-09+at+4.02.18%E2%80%AFPM.jpg The Clifton - Instagram & Facebook The Clifton in Charlottesville requires a strategic approach to storytelling. By showcasing the unique charm and rich history of the venue, I create engaging content that resonates with the audience. High-quality images and thoughtful captions highlighting events, seasonal changes, and guest experiences will foster a deeper connection with followers. Additionally, leveraging user-generated content and timely responses to comments enhances engagement, building a vibrant online community around The Clifton, ultimately elevating brand presence and attracting more visitors. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/c19ec1e5-ebe7-4347-a0b4-9e4855eb236f/SaveVid.Net_496118356_18504436315001421_7868238265278340058_n.jpg The Clifton - Content Creation The Clifton involves a multifaceted approach that marries both on-site and off-site elements. I meticulously captured the essence of the property through vibrant videography and engaging narratives, emphasizing the rich flavors of the cuisine, the tranquility of the grounds, and the inviting atmosphere of the rooms. Each dish was thoughtfully described, highlighting unique ingredients and preparation methods, while the lush surroundings were portrayed as a serene backdrop to an unforgettable stay. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746817999412-ZAKYN9P0LFBX051OSRTJ/TheCliftonFall23_CLW-225.jpg The Clifton - the clifton cross platform social media management content creation instagram facebook https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/a7bd03fc-05c0-4ec5-be34-ebfb5447ab7d/Screenshot+2025-05-09+at+4.02.18%E2%80%AFPM.jpg The Clifton - Instagram & Facebook The Clifton in Charlottesville requires a strategic approach to storytelling. By showcasing the unique charm and rich history of the venue, I create engaging content that resonates with the audience. High-quality images and thoughtful captions highlighting events, seasonal changes, and guest experiences will foster a deeper connection with followers. Additionally, leveraging user-generated content and timely responses to comments enhances engagement, building a vibrant online community around The Clifton, ultimately elevating brand presence and attracting more visitors. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/c19ec1e5-ebe7-4347-a0b4-9e4855eb236f/SaveVid.Net_496118356_18504436315001421_7868238265278340058_n.jpg The Clifton - Content Creation The Clifton involves a multifaceted approach that marries both on-site and off-site elements. I meticulously captured the essence of the property through vibrant videography and engaging narratives, emphasizing the rich flavors of the cuisine, the tranquility of the grounds, and the inviting atmosphere of the rooms. Each dish was thoughtfully described, highlighting unique ingredients and preparation methods, while the lush surroundings were portrayed as a serene backdrop to an unforgettable stay. http://www.khammond.org/journalism-1 daily 0.75 2025-10-28 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/48129379-66f2-4bab-9ac8-90de081216af/SaveVid.Net_310229098_1764494973910102_7323105650679118601_n.jpg journalism - Journalism A compilation of stand-out top stories written for 8News in Richmond. Two of which were chosen to be apart of the 8News submission for the 2023 Regional Edward R. Murrow Awards in the Digital category — a total of five article station-wide were submitted. 2023 was the first year 8News won regionally in the digital category. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/48129379-66f2-4bab-9ac8-90de081216af/SaveVid.Net_310229098_1764494973910102_7323105650679118601_n.jpg journalism A compilation of stand-out top stories written for 8News in Richmond. Two of which were chosen to be apart of the 8News submission for the 2023 Regional Edward R. Murrow Awards in the Digital category — a total of five articles station-wide were submitted. 2023 was the first year 8News won regionally in the digital category. http://www.khammond.org/shades-of-light daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746816683086-GNEOBRTWTK4ZAX3D8XNC/SaveVid.Net_481698997_18488391337057636_2803949422980470480_n.jpg Shades of Light - shades of light cross platform social media content creation + management influencer relations management instagram facebook tiktok https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/68581c41-631f-4cb1-ba56-34434f362dae/Shades+of+Light+Instagram Shades of Light - Instagram & Facebook As the social media manager for Shades of Light, I curate engaging Instagram and Facebook content that reflects our brand identity. This includes strategizing posts on our unique lighting solutions, crafting compelling captions, and monitoring engagement metrics. I ensure our visuals align with trends while maintaining a cohesive brand voice. Additionally, I interact with followers to build community, foster relationships, and enhance customer loyalty, driving organic sales. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/c75e955d-46d4-4436-8297-5c035ddf5852/SaveVid.Net_476000454_18484757965057636_7199106880797686879_n.jpg Shades of Light - Influencer Relations Effective management of influencer relations and influencer campaigns for Shades of Light requires a strategic approach that aligns brand values with the right partnerships. This involves identifying influencers whose audiences resonate with the brand's aesthetic and mission, ensuring authenticity in collaboration. Clear communication is essential to set expectations and goals for each campaign, allowing for creative freedom while maintaining brand consistency. Regular engagement with influencers helps build long-term relationships, fostering trust and loyalty. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746816683086-GNEOBRTWTK4ZAX3D8XNC/SaveVid.Net_481698997_18488391337057636_2803949422980470480_n.jpg Shades of Light - shades of light cross-platform social media content creation + management influencer relations management instagram facebook https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/68581c41-631f-4cb1-ba56-34434f362dae/Shades+of+Light+Instagram Shades of Light - Instagram & Facebook As the social media manager for Shades of Light, I curate engaging Instagram and Facebook content that reflects our brand identity. This includes strategizing posts on our unique lighting solutions, crafting compelling captions, and monitoring engagement metrics. I ensure our visuals align with trends while maintaining a cohesive brand voice. Additionally, I interact with followers to build community, foster relationships, and enhance customer loyalty, driving organic sales. https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/c75e955d-46d4-4436-8297-5c035ddf5852/SaveVid.Net_476000454_18484757965057636_7199106880797686879_n.jpg Shades of Light - Influencer Relations Effective management of influencer relations and influencer campaigns for Shades of Light requires a strategic approach that aligns brand values with the right partnerships. This involves identifying influencers whose audiences resonate with the brand's aesthetic and mission, ensuring authenticity in collaboration. Clear communication is essential to set expectations and goals for each campaign, allowing for creative freedom while maintaining brand consistency. Regular engagement with influencers helps build long-term relationships, fostering trust and loyalty. http://www.khammond.org/social-media daily 0.75 2025-10-28 https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746816683086-GNEOBRTWTK4ZAX3D8XNC/SaveVid.Net_481698997_18488391337057636_2803949422980470480_n.jpg social media - SHADES OF LIGHT https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746817999412-ZAKYN9P0LFBX051OSRTJ/TheCliftonFall23_CLW-225.jpg social media - THE CLIFTON https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746816128063-72B773KZEDIE0K0KHXDO/IMG_6168.jpg social media - CHEZ FOUSHEE https://images.squarespace-cdn.com/content/v1/5d36171c2cd8f0000112d62d/1746815934621-NY1661RZM7WVWQMX5CJ9/SaveVid.Net_461918306_2526482657547727_1988793193322591705_n.jpg social media - RAND PROPERTIES 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